Best time of day for an architectural photoshoot

Best time of day for an architectural photoshoot

Nice sunny weather is much better than cloudy days. The colors in the photos look more energetics, and not as flat as on cloudy ones. Even Photoshop has a hard time correcting that so… choose a sunny day.


Best lighting conditions are 1+ hours after sunrise and 1+ hours before sunset. The goal for the real estate photographer is to take photos when the sun is not shining right into the camera.

The exteriors look nicer during morning or evening hours. I like mornings because the light is bright and still warm, but not as orange-ish as shortly before sunset.

Exteriors facing EAST: morning hours to early evening. / Morning sunlight is bright and warm.

Exteriors facing WEST: midday to late evening hours / the closer to sunset, the warmer the light even warmer than in the morning.



For Interiors, there are so many factors that matter, from window sizes, how many windows, orientation, wall colors, furniture, style, etc. I think it is difficult to have the same TOP conditions for all rooms at the same time because every room has the ‘best’ time when most rooms have meaning they offer an inviting feel.

The picture can be taken in a way that the sun goes full force through the window, flooding the room with warm light, and creating some highlights and shadows.

If the VIEW is important to show maybe the best time of the day is when the room with the view looks best. If you have a sea view you might want to organize the shoot at sunrise or sunset. You might want to show the interior with beautiful sunrise or sunset daylight conditions.


Midday sun is giving us the hardest, most neutral light and also the highest contrast (shadows) level. Is not ideal but can be adjusted a bit in Photoshop.

All houses have multiple exterior sides and if you need to take photos of more sides you would face not-so-good lighting. You should decide which exterior side is the most important one. That one determines if I go for a morning or evening photo shoot or just book two appointments, one in the morning, and one in the afternoon.

Twilight – photos after sunset

The sun should set behind the house. The sky will be blueish and have a cool character, whereas the house with its lighting will look warm and inviting.
About 30 minutes before sunrise or after sunset you don’t have any direct sunlight overall you experience a gradient ranging from warm orange to cool dark blue. That time period is great for real estate twilight photography because the house with its illuminated interior and exterior will look pretty warm and inviting.

Shooting after sunset makes the property look luxurious, cozy, and warm because of the house’s lighting fixtures.

Basically, every situation is different and many factors need to be counted into the decision about WHEN to shoot. Analyze the lighting to take photos at the best time of the day. Hope it was useful for you.

This content is Copyright© 2023.